Seth

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product...

"How much sex are people really having? How many Americans are actually racist? Is America experiencing a hidden back-alley abortion crisis? Can you game the stock market? Does violent entertainment increase the rate of violent crime? Do parents treat sons differently from daughters? How many people actually read the books they buy? In this groundbreaking work, Seth Stephens-Davidowitz, a Harvard-trained economist, former Google data scientist, and...

Charlie Reade looks like a regular high school kid, great at baseball and football, a decent student. But he carries a heavy load. His mom was killed in a hit-and-run accident when he was ten, and grief drove his dad to drink. Charlie learned how to take care of himself--and his dad. Then, when Charlie is seventeen, he meets Howard Bowditch, a recluse with a big dog in a big house at the top of a big hill. In the backyard is a locked shed from which...

In a small Alpine village, people start to appear, trying to return to their homes after a terrible accident none of them can recall. What they do not yet know is that they have been dead for several years--and no one is expecting them back. But they are not the only ones to have seemingly returned from the dead. Their arrival coincides with a series of horrific murders, which bear a chilling resemblance to the work of a serial killer from the past......

When apprentice Lemony Snicket and his chaperone are hired to find a missing girl, they try to determine where she was last seen and whether she is a runaway or a kidnapping victim. Soon, however, they realize they are going about their investigation in an entirely wrong manner, and shift their focus in order to understand the larger issues at stake.

Thirteen-year-old Lemony Snicket begins his apprenticeship with S. Theodora Markson of the secretive V.F.D. in the tiny dot of a town called Stain'd By The Sea, where he helps investigate the theft of a statue.

The third in Seth Patrick's genre-bending trilogy, following Reviver and Lost Souls, delivers chilling twists as a forensic detective revives the dead to exhume a world-changing conspiracy. Opening with The Reviver and continuing in Lost Souls, this genre-bending series has been described as CSI meets The Sixth Sense . The trilogy takes place in our world, but with a chilling twist: certain people have the ability to wake the recently dead for testimony...

"Baru Cormorant believes any price is worth paying to liberate her people--even her soul. When the Empire of Masks conquers her island home, overwrites her culture, criminalizes her customs, and murders one of her fathers, Baru vows to swallow her hate, join the Empire's civil service, and claw her way high enough to set her people free. Sent as an Imperial agent to distant Aurdwynn, another conquered country, Baru discovers it's on the brink of rebellion....

Depicts the lives of the Three Kings of the Nativity, casting them as a set of infamous thieves who accidentally happen upon Joseph, Mary, and the newborn king and help them escape to Egypt.

"New York Times bestselling author Seth M. Siegel shows how our drinking water got contaminated, what it may be doing to us, and what we must do to make it safe. If you thought America's drinking water problems started and ended in Flint, Michigan, think again. From big cities and suburbs to the rural heartland, chemicals linked to cancer, heart disease, obesity, birth defects, and lowered IQ routinely spill from our taps. Many are to blame: the EPA,...